As Wireless Service Providers focus on increasing usage and downloads of mobile content, control of the handset’s home page or “idle screen” has become a powerful tool. By customizing the idle screen and overall handset user experience, Service Providers are able to make mobile content and applications highly-available to their subscribers - minimizing the customer frustration of multiple “click-throughs” to find and purchase services. An intuitive user experience has a direct impact on increasing data ARPU and overall customer satisfaction. mPortal’s SPRINGBOARD Smart Client empowers Service Providers to create a highly-compelling and engaging user experience that enables their subscribers to easily discover, preview and purchase mobile content and applications.
The SPRINGBOARD Smart Client is based upon a highly functional software platform that permits the development of a next-generation user experience, across multiple mobile devices and handset platforms.The SPRINGBOARD Smart Client is comprised of three modules:
Customized Idle Screen
- Control over the idle screen of the handset enables customization and personalization of valuable handset home screen real estate.
- Intuitive discovery of mobile content and applications directly on the Idle Screen facilitates increased downloads and usage.
- Targeted branding / theming capability enables focused offerings for individual market segments and promotions / campaigns.
| | Storefront Client
- Unified storefront provides a one-stop shop for content from multiple sources and providers.
- Previews accelerate user adoption by eliminating confusion
- Seamless billing integration provides a simplified purchase process
- Cached catalog with sophisticated synchronization mechanisms provides enhanced user experiences with no network delays
Widget Platform
- Idle screen integration enables Infotainment Content such as News, Weather & Sports to be offered directly to the end-user as widgets on the home screen
- Widget personalization by end users enables selection of the specific widgets they would like to appear on their idle screen
- Support for open standards based widgets promotes the creation of an ecosystem of developers and content providers to easily provide and promote third-party widgets on the Service Provider’s handsets
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